It’s the price of doing business, right? – Guest Blog by Ray Asante


It’s no longer a secret that I’m making great strides in bringing manufacturing and production back to our shores. A few years ago, my colleagues in the bicycle industry laughed at the notion that it would be possible for me to bring business back to the United States. I recall a few years ago when another colleague of mine told me that I wouldn’t last six months in an oversaturated market within the bicycle industry. If you know anyone that knows me well they’ll tell you that if you tell me it can’t be done, I’ll do everything it takes to prove you wrong. I guess I’m ferocious that way.

My company is iRT Wheels (aka Inertia Racing Technology), makers of carbon fiber racing wheels for both consumer and pros