Public opinion is a fickle thing. One minute we love a company for exciting new products and then the next we hear that they are using child labor to make their products and we boycott them. How do you recover from losing favor? How do you build trust with your customers again?
Searching the internet we can find many examples of companies that have gained and lost public opinion in a very short amount of time but then made tremendous efforts to gain back the public’s trust. One example is Apple, who in 2012, had a whole year of bad press first due to labor conditions at Foxconn