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Reshoring Case Study: Vikki Vi – Made in America

For many years, apparel and textile manufacturing was mostly located to Asia, Mexico and South America where labor costs were low. But that is no longer the case. With the popularization of fast fashion and customers’ constant demand for new and better items in a fraction of the time, companies are now considering reshoring. Bringing apparel manufacturing back to the U.S. reduces inventories, increases visibility and control, improves lead times and responsiveness to the changes in the market, and allows companies to explore markets unique to its region, like plus-size apparel. The average woman in the U.S. wears a size between a size 16 and 18, according to the International Journal of Fashion Design, Technology and Education.

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