
EMSNOW Mexico: Juan Carlos Jaime, Bright Machines Shares Insights on Manufacturing in Mexico
Juan Carlos Jaime is Strategic Business Development Manager at Bright Machines in Mexico. He has spent his career in the manufacturing industry in Mexico, working with companies like Flex, Nordson and currently Bright Machines. We caught up with Juan to hear his insights into this very critical geography for EMS. EMSNOW: Tell us about yourself and your role with Bright Machines. I have a strong background in Electronics Engineering and Business Administration. I obtained Master’s Degree in Business Administration after completing my Bachelor’s Degree in Electronics Engineering. My primary focus has been on providing customers in the manufacturing industry with the latest and most advanced technologies in machinery, equipment, and automation solutions. Throughout my career, I’ve had the opportunity to travel extensively across Mexico and other countries, meeting with customers and identifying their unique needs, and then working closely with my team to create tailored solutions that meet those needs. My experience in technical sales has given me an in-depth understanding of the manufacturing industry, including the latest trends, technologies, and best practices. I am passionate about leveraging my expertise to help organizations achieve their goals and drive growth through innovative solutions. EMSNOW: Tell us about Bright Machines. Explain the concept of ‘software first’ manufacturing. Bright Machines is a technology company that provides a platform for “software-defined manufacturing,” which combines the power of software with the speed and precision of automation to create a more flexible and efficient manufacturing process. In essence, “software-first” manufacturing is about leveraging software to make manufacturing more agile, efficient, and cost-effective. With Bright Machines, manufacturers can quickly create new products and adjust production processes without expensive retooling or hardware changes. In addition, by using software to control the manufacturing process, Bright Machines enables manufacturers to respond more quickly to changing market demands and produce products faster, with higher quality, and at a lower cost. EMSNOW: How long has Bright Machines been operating in Mexico? What are your activities, where are your offices, and so on? Bright Machines has been operating in Mexico since 2018, and we are proud to say that we have established our largest integration hub in Guadalajara. Over the years, we have expanded our activities to serve our customers in North America better. As a result, we recently opened a new building in the Guadalajara Technology Park, located in Zapopan, Jalisco. Our new facility boasts cutting-edge technology and an expanded team of experts dedicated to designing and integrating fully automated assembly lines for our customers. We are committed to providing our customers with the highest quality products and services, and our operations in Mexico allow us to do just that. EMSNOW: Who are Bright Machines’ main customers in Mexico? How has your business grown there? Bright Machines’ customers in Mexico are contract manufacturers and OEMs, particularly multinational companies that have established manufacturing operations in the country due to its proximity to the United States. As a result of high shipping and freight costs, ongoing supply chain disruptions, concerns about emissions, and growing geopolitical risks, manufacturers are rethinking how and where to build products. As a result, they are increasingly considering reshoring operations to the U.S. and Mexico, prompting a growing demand for Bright Machines’ automation technology. Our automation technology is built on a common software platform, allowing customers to replicate their assembly lines in places like Mexico quickly. Bright Machines’ Microfactories also provide customers the flexibility and speed needed to meet increased production demands while avoiding the challenges of integrating new lines and dealing with labor shortages. As a result, we have seen significant growth in our business in Mexico as more customers seek to leverage the benefits of our technology. We are committed to working closely with our customers to help them address their manufacturing needs and stay responsive to changing market demands. By offering innovative solutions that enable customers to think globally but build locally, Bright Machines can continue to play a key role in the growth and success of manufacturing companies in Mexico and beyond. EMSNOW: What do you see as the strengths of the manufacturing industry in Mexico from your company’s perspective? From our company’s perspective, we see several strengths in the manufacturing industry in Mexico. First and foremost, Mexico’s strategic location makes it an ideal place for manufacturing operations in North America, given its proximity to the US market. The country’s greatest strength lies in its people. The Mexican workforce is well-prepared and qualified to manufacture best-in-class products for the electronics industry. In addition, they possess […]